Show, don’t tell.
3D animation is the ideal technology to present all the dimensions of an industrial product (the design, the functionalities, the areas of application) presenting the product in action, showing how it works rather than through verbal description.
The creative process: test render, style frames, animatic, 3D animation.
My role was to develop the concept and the storyboard provided by Sbalchiero & Partners agency, from the test renders to the look development, the animation and the post-production.
Agency: Sbalchiero & Partners.
My role: 3D animation, compositing, editing.