I’m Watch
Start with WHY
Every innovation has been made to support the most brilliant one: your thought.
I think, therefore I am.
The perfect opening for the worldwide premiere of a new brand.
The creative process: inspiration, concept, development.
“In the beginning was the word”, writing and language are the starting points of the digital revolution that we are living today.
The results.
With more than 3 million views on Youtube, the video has brought the start-up to international prominence, boosting the brand awareness, sales and fund-raising from angel investors.
“People don’t buy what you do, they buy why you do it.” (S. Sinek).
Credits
Agency: Antartika.
My role: concept, copywriting, direction.
