My role: storyboard, illustrations, character design, 2D animation.
Il Tuo Menù
The explainer video goes back to the days of Bruno Bozzetto and his first animated shorts for RAI documentary shows. 2D animation applied to a complex topic creates that successful encounter between entertainment and education that makes digital video one of the most effective forms of communication.
The creative process: the storyboard.
The process begins with the sketches of a storyboard which display the storytelling on paper.
The character design.
Starting from the corporate identity of the company, I developed the look of the video and the characters by choosing a hand-drawn style.
Once the illustrations are ready, the animation begins, the phase in which the scenes drafted in the storyboard come to life. During the editing process, the animated shots are synchronized with sound fx, music and the voice-over. The sound-design is critical to give a body and a sound dimension to the objects that we see moving on screen.