I first met Eliwell for the launch of IDNext, the next generation of their flagship product.
Attract, Convert, Close, Delight.
I developed a video strategy for the various steps of the marketing funnel: a teaser video to create awareness in the top funnel, additional videos optimized for lead generation and conversion in the following stages.
A strategy based on different videos for specific marketing goals. Below you can find the summary between commercial and explainer video created for the landing page (conversion phase).
A project by Federica Riva, for UAHUU agency.
Strategy first of all.
Eliwell showed a rare coordination between the design, sales and marketing teams. The project began with a two-day workshop in which we drafted goals, KPIs and the outlines of the video contents to be created.
The production process: inspiration, concept, development.
Once the strategy was defined, creativity came into play. It was necessary to create contents cut out to arouse interest and curiosity, and at the same time to give a detailed overview of a very technical B2B product. The chosen approach was to show in a visual and spatial way the abstract thought processes involved in product design. Each functionality inhabits the space within an AI mainframe and get together to shape the new prototype.